It is the first time that shrink sleeves have been used on the Perfectly Clear brand, and include seven variants for its 500ml bottles of still and sparkling flavoured water.
“This range was a significant investment for us and the product finish was crucial,” said Mark Bell, operations director at Contract Bottling. “We wanted to give the brand a refresh, but had a limited amount of time. We have a longstanding relationship with Chadwicks and were confident that their shrink sleeve solution would provide us with what we needed.
“The shrink sleeves offered shorter lead times and a higher quality finish than the wraparound labels, and meant we could utilise more of the bottle for branding. Chadwicks’ technical expertise and quick response means we’ve been able to produce the Perfectly Clear drinks range with a distinctive, added-value finish.”
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