To date, it has only been available in glass bottles. Now, however, this golden beer is packaged for the first time in 500ml aluminium cans produced by Ball Packaging Europe.
According to Antti Laakkonen, business manager alcoholic beverages at Ball Europe, beverage producers are expanding their offers in response to consumer demands: “Consumers are increasingly opting for specialty beers,” he said. “They tend to drink at home or during outdoor gatherings with friends. As a result, they are more likely to choose beverages in practical, convenient packaging that’s easy to handle and consume from at virtually any kind of event.”
Hubert Buksowicz, president and co-owner of Jab?onowo Brewery, said: “Up to now, specialty beers in Poland have only been sold in glass bottles. Why shouldn’t we contradict this stereotype? We have always been pioneers and I am confident that this time we will again enjoy success.”
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