The new package provides customers with more graphic design possibilities, helping their products stand out on-shelf.
“As consumers have less time to choose from an increasingly wide range of products, differentiation becomes more important to brands,” said Manuel Calderon, product director at Tetra Pak. “This new package is a way for food producers to bring distinctiveness to their brands through a low-cost, retrofittable solution.”
Following a successful field test with Chinese dairy producer Mengniu, the new package will now be launched worldwide.
Consumer research in China and Pakistan found that the Tetra Brik Aseptic 250 Base Crystal performs strongly in ‘package design, visual appeal and functionality’. With an increased stiffness of the packaging material, the new package shape enables retailers to stack and distribute packages efficiently. In addition, it has a robust environmental profile, with a higher paper content and increased renewability.
Tetra Brik Aseptic 250 Base Crystal is retrofittable on existing TBA/22 filling lines. The rollout on new generation Tetra Pak A3/Speed lines will start in 2015, enabling any customer to introduce the new package.
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