The tangy Sour Cherry Twist flavour came out top in taste trials carried out among 200 consumers as part of the brand’s new product development process. It performed even better than the successful core flavour Tangy Florida and the new Juicy Orange Passion flavour launched in 2013.
Available in a 1-litre PET bottle, with an initial listing in over 500 Tesco stores from the end of April.
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