The 56ml, 28 serving, juice drink concentrate goes on sale in mid-May in Mixed Berry, Mango and Raspberry Lemonade flavours.
Coke will be backing the launch with a marketing campaign that includes a TV advertisement, slated to debut on UK screens on 1 May.
In a statement, the company said Oasis Might Drops is designed to ‘bring teens and young adults to the brand’.
The product is part of a broader redesign of the Oasis brand, including an overhaul of the visual identity, new pack design and product development, which will include a new Oasis variant called Oasis Pineapple Rush.
Source: CCE/The Drum
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