Panda is set to embark on a UK-wide consumer advertising and PR campaign in August and September 2014, to coincide with the ‘Back to School’ season, targeting its new audience of ‘pragmatic mums of 4-8-year-olds’.
The activity will include national consumer press advertising in lifestyle publications such as New, Closer, Star and Inside Soap.
A targeted consumer PR campaign will take place throughout August, September and October to help drive awareness and trial, and will include a blogger outreach programme to highlight the brand’s healthier proposition.
A new website will launch in advance of the season to help boost brand interaction.
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