PET Engineering’s challenge was to design and produce packaging with a premium appearance that was not in glass – the material usually used in the Horeca sector – but rather with PET, most commonly used for bulk products.
The brief for the packaging was to ‘give premium value to a low-cost material by means of a sophisticated design and a glass-effect finish, capable of combining the unbreakability, lightweight and low-cost advantages of PET with concepts of elegance, character and refined simplicity’.
PET Engineering’s designers used the regular geometric forms of crystal glass as its starting point, creating an elaborate decoration that begins at the base and continues upwards along its conical shape.
The bottle’s three-dimensional decoration and the use of Novapet’s Glasstar reproduce the vibrant transparency of glass and result in an interesting refraction effect, causing the bottle to shine like a crystal in the light.
The blue and silver label with silver closure complete the design.
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