Helping to reaffirm Schweppes’ status as the number one mixer brand, worth £138m and growing by 6.8%, the new packaging design features a modern look to provide greater standout at the bar, increasing its appeal to a younger 35+ demographic.
The investment in Schweppes follows growth of 3.2% in the mixers sector last year, with the new packaging designed to capitalise on the increasing popularity of mixers.
“We’re pleased to bring our new packaging design into pubs and bars, as we continue our investment in Schweppes,” said Wes McKenna, sales director – cold at Coca-Cola Enterprises. “As an iconic brand with more than 230 years’ heritage, the new packaging design aims to drive the popularity of Schweppes among its target demographic, and we will be working closely with licensees to maximise the sales potential this refresh represents.”
© FoodBev Media Ltd 2024