Its first product, Perfekt for… Wheat Biscuits is set to launch in 388 Tesco stores in the UK this year, with the superstore having secured a six-month exclusivity deal.
Bokomo is best known for providing own-label, branded manufacture and packaging services for many UK retailers, such as Marks & Spencer, Tesco, Aldi and Lidl.
“Perfekt for… Wheat Biscuits have all the goodness and taste of traditional wheat biscuits, but are round!” said Bokomo CEO John Hiles. “The different shape provides a point of difference to a very well-known and recognised cereal product. With Perfekt for…, we wanted to ‘challenge squareness and defy the norm.”
The new cereal will be produced at Bokomo’s Wellingborough site, one of two Bokomo factories in the UK that between them produce more than 10 million bowls of cereal per week for all the major supermarket chains.
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