The bar is available in Ocado from late September 2014 with an RRP of £2.80 for a pack of four.
Made with virgin coconut oil, whole grain oats and fruit, the bars are moist and naturally sweetened by fruit and fruit juice.
“I noticed over the years that fruit bars seemed to look dull and looked nothing like real fruit,” said founder Davina Whiteoak. “This is how the idea for Get Fruity came about: a fruit bar that looks and tastes exactly how a fruit bar should. The ingredients and nutritional benefits of Get Fruity are very important and we have found that the bright colours of each bar are very appealing to children. Kids love them.”
Davina Whiteoak is a qualified chef with 15 years’ experience in developing and launching food products.
© FoodBev Media Ltd 2024