The giveaway happened at 2,800 Walmart Supercenters – the biggest product sampling campaign in the retailer’s history.
PepsiCo announced last month that it was remaking the drink to remove preservatives. All part of its relentless move towards ‘natural’ products.
It added ‘Natural’ to the name to cater to apparent consumer pressure to avoid artificial ingredients and launched a major marketing campaign, spending what it normally spends in a year to market the billion-dollar brand in the last quarter.
So good old (and by the way, expensive) sugar is in and HFCS is out. The corn derived sweetener has been grabbing the headlines recently. Is the move to natural sustainable in a recession? Will the renaming of HFCS to ‘corn syrup’ change consumer perceptions? What do you think? Share your views and write to me.
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