MySupermarket, the independent supermarket shopping and comparison website, has launched mySupermarket Insights, a new product enabling marketers to track in real-time the impact of their campaigns and prove sales uplift.
Through a real-time dashboard that tracks product sales and market share across all the main supermarkets in the UK, marketers will, for the first time, be able to track their performance and make daily changes to their campaign instead of waiting for post-season analysis.
Using mySupermarket data gathered from over 50,000 unique monthly shoppers and 4.5 million visitors, mySupermarket Insights demonstrates the impact of marketing and advertising campaigns on sales of FMCG products. The tool will also be able to track promotions, market share, New Product Development (NPD) and purchasing trends, as well as customer opinions and feedback with custom surveys.
Marketers will also be able to target their pre-campaigns with more detail through the use of shopper profiling reports and a better understanding of how shoppers differ between supermarkets and the differences between online and offline behaviour.
Gilad Simhony, CEO of mySupermarket, said: “For too long the FMCG sector has had to make important business decisions based on data that is at best weeks old. MySupermarket Insights is a unique real-time measurement of brand performance for the FMCG community. By tracking sales of specific products or categories, marketers will be able to, for the first time, directly link the performance of their marketing campaign and the impact on market share.”
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