World Food Innovation Awards winner Mini Nom Noms has announced the launch date for its range of five world-inspired meals for children – and will accompany the rollout with a new, slightly larger format for adults.
The ready meals will launch on 7 August, with the adult version securing new listings with Selfridges and Ocado and the children’s version being launched in online supermarket Ocado. The five-meal range consists of chickpea and carrot tagine, lamb biryani, Indian butter chicken with vegetables, Malaysia laksa, and Tiny Thali Keralan fish curry.
Free from added sugar, salt, additives or preservatives, the authentic world dishes contain at least one of the five recommended daily portions of fruit and vegetables, and have been crafted using child-friendly spices and quality ingredients. The concept was the brainchild of husband-and-wife team Lisa and Imrat Sohanpal, who collected the best new brand or business, best new children’s food and best new food concept awards at the World Food Innovation Awards, which was presented as part of the International Food Event in London earlier this year.
Mini Nom Noms managing director Lisa Sohanpal said: “The great thing about our meals is that, apart from being good for developing bodies and healthy, they are compartmentalised into two courses and include a dip or chutney. This means children can enjoy exploring their food, mixing, pouring, dipping and sprinkling. It makes discovering new flavours a fun activity as well. These meals are ideally suited to busy parents who want quick-to-prepare, healthy, fun food for their children.
“We had such phenomenal feedback in our early development stages from parents and the trade, saying that we really should be making these healthy, delicious meals for adults too, so that’s exactly what we did. We realised that adults also enjoyed and benefited from these meals so we are launching a version for grown-ups which is being sold through Selfridges and which is available online with Ocado. This is very exciting. The meals are larger portions and are every bit as tasty.”
© FoodBev Media Ltd 2024