Percol Coffee has today launched its national Cool Beans campaign to support its new packaging, as it relaunches its range of coffees.
The Cool Beans concept includes the development of a host of coffee bean characters such as Lively Latino, Intense Italiano and All Day Americano. The characters showcase the beans’ flavours and bring the brand to life for consumers, the company said.
As part of the campaign, Percol Coffee will embark on a nationwide sampling tour, invest in extensive radio advertising and launch a competition offering consumers the chance to win two £1,000. Outdoor advertising, PR activity and an integrated social media effort will support the campaign, using the hashtag #CoolBeans.
Percol Coffee Co marketing manager Niomi Taylor said: “Our new Cool Beans campaign launches with a nationwide sampling tour to encourage trial, starting this month and touring the UK throughout 2016. Our team will be accompanied by a lively Mariachi band and our vintage ’59 Chevy coffee bar, Percy, so consumers will be in for a real treat as we sample our range of coffees in style.
“We want to demonstrate the fresh new look and feel for Percol Coffee, taking it to a new audience and showcasing our exciting range and flavours. It’s fantastic that our products are continuing to get recognised for their great taste, with our All Day Americano picking up the 2015 Which? Best Buy ground coffee award. Our Cool Beans national sampling tour is a great way for consumers to trial our products for the first time.”
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