German wine brand Black Tower has introduced its latest special edition with a ‘wrap-up warm’ visual.
Alex Rittlinger, joint managing director of Reh Kendermann, said: “The iconic Black Tower brand in its unique split design bottle has always been a favourite throughout the winter and Christmas period. This latest special edition is guaranteed to stand out on retailers’ shelves and is the ideal gift when visiting friends or just enjoying the festive season at home.”
The unique Black Tower special edition bottles have become collectors items, enhancing sales and reinforcing consumer loyalty. According to Kantar Worldpanel Black Tower enjoys the highest loyalty within the UK still wine category. In fact, Black Tower outperformed the category with value up 5% year on year and volume up 5.3%.
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