Danone has launched a new product as part of its Oykos brand that combines light mousse from whipped Greek-style yogurt with a rich fruit compote.
Whip’n’Mix is described as “the perfect indulgent treat to enjoy when you have a little moment to yourself” and is available in three fruity flavours: strawberry, blueberry and cherry.
The new line is presented in eye-catching packaging designed by Dragon Rouge.
Having created the original Oykos design in 2013, the London-based agency built on the distinctive dark blue colour and typographic logo style of Oykos – but introduces a cloud motif to reflect the light mousse texture while the Whip’n’Mix script and fruit images add both colour and appeal.
Dragon Rouge creative director Steve Irvine said: “It’s great to have the chance to extend a brand we’ve helped to create, so when Danone invited us to create the design for their new Oykos sub brand, a whipped Greek-style yogurt with a side portion of luscious fruit, it was the perfect opportunity to take the essence of Oykos and build on it in the new graphics. The new design retains original Oykos features, like the reference to the tempting whipped texture and fruit in the ‘O’, but better promotes this light, airy, fruity moment of indulgence.”
Danone’s Cynthia Finke added: “We’re incredibly excited to be delivering a brand new texture experience in the form of Oykos Whip‘n’Mix, to add to our classic and Oh So Heavenly ranges, in a delicious design created by Dragon Rouge.”
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