The brand’s new formula heightens the flavour derived from the tea leaves, uses sugar as the sweetener and reduces the calories by, in some cases, up to 20%.
“We want to ensure Snapple continues to be the Best Stuff on Earth,” said Bryan Mazur, vice president of marketing for Snapple. “These changes to the formula and packaging come with one goal in mind: deliver the same great product, just make it even better.”
Snapple will retain its lighthearted brand personality, but with a more premium, mature execution. Gone will be the old logo and packaging, replaced with a sleeker bottle and label design that speaks to its new formula. The new graphics also highlight that Snapple is made from green tea and black tea leaves.
Snapple’s ‘Real Facts’ will remain under the new silver caps, and 256 new facts will be introduced. A sneak peek at these new facts include:
“We’re still Snapple. We take our product seriously, not ourselves,” added Mazur.
Snapple premium teas are available in 16oz glass bottles, 6-packs and 12-packs at convenience stores, grocery and major retailers nationwide.
Source: Dr Pepper Snapple Group
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