Pepsi has confirmed plans to bring back Crystal Pepsi, after earlier speculation that the company was planning a return for the colourless soft drink.
The nostalgic drinks has been “inspired by overwhelming fan demand”, Pepsi said, and will be available for a limited time across retail and foodservice locations in Canada and the US this summer. It has not been available in either of the two markets since it was discontinued in 1993.
Ahead of the launch, the brand will release an online game called The Crystal Pepsi Trail – a take on the popular 1990s computer game The Oregon Trail.
The drink was offered for a limited time in the US through a sweepstakes on the Pepsi Pass app in December 2015, after FoodBev reported that Pepsi had said that fans of the caffeine-free drink would “be happy with what’s in store”.
“We’ve always had a special place in our heart for Crystal Pepsi, and there has been a huge groundswell of support to bring it back,” said Stacy Taffet, senior director, marketing for Pepsi. “What better way to celebrate this iconic 90s cola than to introduce a new take on one of the most beloved games of the decade. Totally rad!”
Beginning 11 July in Canada and 8 August in the US, 20oz bottles of Crystal Pepsi will be available for purchase at major retailers for a suggested retail price of $1.79.
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