Baileys has launched a premium liqueur available exclusively in the duty-free channel.
Baileys XC combines cream, cognac and fine spirit and takes its name from the “exceptional cream” liqueur showcased in this luxury blend. The product, inspired by the growing popularity of luxury liqueurs among shoppers in duty-free, feature a “smooth, indulgent flavour and a new taste experience for liqueur lovers”, Baileys said.
Presented in an intricately designed gold and blue bottle featuring an eye-catching hologram effect, Baileys XC is designed to appeal to shoppers looking for something unique and indulgent.
Peter Fairbrother, global marketing director for Diageo Global Travel, said: “We are thrilled to bring shoppers in duty-free this exclusive new product from Baileys. Baileys XC is a liqueur of the highest quality, showcasing premium ingredients and beautiful packaging – and it tastes as good as it looks.
“We know that Baileys traditionally performs well with female shoppers and those looking an escape from the ordinary, and we’re confident that this luxurious new product will appeal to new and existing Baileys customers.”
It will launch in select airports worldwide with a recommended retail price of £15, €16 or $22.50 for a 50cl bottle.
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