The line consists of 11 different spirits varying from whisky and vodka to slivovice and absinthe.
Granette AS is a significant Czech spirits producer with a 160-year-old tradition. Until recently, its portfolio mainly contained brands targeting the middle and low price segments.
Last year, the company decided to extend its portfolio with a premium product line under the company brand name Granette. Claessens Cartils from Amsterdam was challenged to create unity in diversity – a coherent family line in which the different presentations each fitted the category coding of their individual products.
Source: Claessens Cartils
© FoodBev Media Ltd 2024