Peela is a 100% pure, not-from-concentrate fruit juice without added water, added sugar or preservatives and has a homemade and freshly squeezed taste, yet is ready to drink in a bottle.
Peela NFC, from launch, is available in Apple, Orange and Pear, with new varieties in the pipeline.
“We won t stop there,” said Nevid Ahmed, marketing director. “Once launched, we will survey our customers and consumers and question what their taste buds are demanding. Peela NFC is in high demand due to its health and wellness trend, with consumers constantly seeking healthier products with natural ingredients and low sugar content, which in is comparison to what carbonates and juice drinks offer.
“Peela NFC is breaking new territory, as Peela’s superior production capabilities enables Peela to be a pioneer in NFC due to the removal of the need for cold chain supply. This enables wholesalers and retailers to store and supply as they would with a perceived normal juice drink. ‘Store ambient, drink chilled’.”
Source: Navson
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