Many government recommendations for five portions of fruit and vegetables per day include fruit juice as one of the five.
But fruit juice is now in danger of being cut out. It’s already happened in the Netherlands. Apparently it could happen next in France.
Yet, according to Europe’s Fruit Juice Matters campaign, juice is under-consumed. “If more people drank a glass per day, we would increase the numbers meeting fruit and vegetable recommendations by 51%… cutting nutrient-rich juice from diets is really doing more harm than good.”
One change that would certainly help fruit juice is being able to state on pack that it contains no added sugar.
It does not contain added sugars but, under European legislation, is not allowed to say so.
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