There’s no getting away from the fact that kids love cola – schools have banned it, parents try to steer their children towards healthier alternatives, yet young people still want to drink it. And most of us would admit they do have a point – cola may not be the healthiest drink out there, but it tastes good.
Rather than trying to persuade young people not to drink cola, the new product development team at Evoid Drinks has created a fruit-based cola. Devoid of additives or added sugar, it relies on the natural flavours of real fruit juices and natural ingredients for its taste and colour.
Of course, most young people really won’t be too concerned about whether their cola contains additives, artificial ingredients and added sugar. What the company hopes they will love, however, is the black can, the great taste and the philosophy behind the Evoid brand.
Evoid operates a can recycling scheme, where young people can crush the cans themselves at school in a giant Evoid can crusher. It’s immediate, relevant and is designed to help kids understand the impact of their actions on the environment. The team at Evoid also plans to sponsor fashion, music and cultural events.
Other flavours in the Evoid range include Mixed Berry, Lemon and Cream Soda.
Source: Evoid Drinks
© FoodBev Media Ltd 2024