Available across the Middle East, Arwa was originally launched in 2002. The Coca-Cola Company asked LFH to create a more contemporary design to communicate the brand’s positioning as: ‘Vitality for Life’.
Steve Irvine, LFH’s creative director commented: “In a very cluttered and fiercely competitive market, there was a need to upgrade the design and give a much more contemporary flavour to help Arwa gain leadership of the water category. So, we have integrated the logotype with the flow of water which runs across the pack. The water and the droplet communicate refreshment and vitality in a contemporary way. A simple, less cluttered design has brought it bang up to date to appeal to a younger, more active consumer.”
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