Mexican bakers Grupo Bimbo has expanded in the UK with the unveiling of its first own branded product called Bimbo Little Adventures.
As the world’s largest bakery, Bimbo hopes to bring its global experience to the UK with the five-strong range of internationally-inspired baked snacks.
The Little Adventures range includes: hazelnut and cocoa pancakes, which is inspired by Japanese dorayaki; French pain au lait; and chocolate flavour mini bites, taken from Spanish baking.
Marketing director of Grupo Bimbo UK Tim Barkey said: “As the leading bakery company worldwide, operating in many countries across the globe, we are in a strong position to bring the expertise we have developed and flavours we’ve experienced back to the UK.
“Looking at the existing ambient bakery snacks on shelf, it could seem to be lacking innovation, inspiration and variety. Therefore, with the launch of Bimbo Little Adventures we’re confident shoppers will acquire new family favourite snacks for children and adults alike.”
Bimbo said the range is ideal for on-the-go snacking, lunch boxes and summer picnics. Little Adventures are already available in Asda stores across the UK.
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