Chiquita Brands is inviting consumers to visit www.EatAChiquita.com and put their own spin on the company’s iconic brand image as part of the Chiquita Banana Sticker Design Contest.
Eighteen participants will be awarded the ultimate satisfaction and recognition of personalising an old classic, and having their winning design featured on millions of Chiquita bananas nationwide across the United States.
“It’s a fun way for consumers to engage with the brand through self-expression,” said Chiquita corporate marketing group leader Judy Chen.
Entries close on 18 July 2010. The top fifty finalists will be announced on 23 August 2010 when the site will open to the general public for voting on the 18 grand prize winners. All 18 winners will be announced on www.EatAChiquita.com on 13 September 2010.
Source: Chiquita Brands
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