Philadelphia will today launch a new £5.3 million TV advertising campaign, which urges UK consumers to savour moments in life and create meals with Philadelphia.
The 20-second advert will go on screens in the UK from 8 January.
Philadelphia was the biggest spender in above the line advertising in its sector in 2017, and this spending is set to continue in 2018.
Over the year, the brand will launch advertising campaigns on various platforms including TV, digital, print media and in stores, which will all utilise the theme of savouring the moment.
David Cameron, Brand Manager for Philadelphia, comments: “Our everyday lives are getting busier and therefore, we can rush through life, missing small but special moments which we may regret later in life.
“The new creative will connect with consumers using uplifting user-generated content and then through our product, showing that Philadelphia’s unique taste can help them appreciate the joy of everyday moments.
“We believe that this will unlock further sales, both in the main shop and top- up shop, so retailers should stock up now to make the most of the opportunity.”
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