Sprite relaunches special edition flavour developed with LeBron James March 18, 2015 Coca-Cola has announced an expansion of a limited edition variety of Sprite, developed in partnership with professional basketball player LeBron James... Read more
Sprite 6 Mix by LeBron James Slurpee May 29, 2014 Sprite 6 Mix by LeBron James Slurpee is the newest flavour of Slurpee in 7-Eleven stores in the US. It is an orange-cherry blend created in collaborat... Read more
Sprite 6 Mix by LeBron James limited edition soda March 20, 2014 Sprite 6 Mix by LeBron James is the first limited edition Sprite flavour formulated in partnership with the National Basketball Association champion. Read more
Sprite adds permanent cherry and cherry zero-sugar variants February 13, 2017 Sprite has added a permanent cherry flavour to its beverage portfolio, along with a zero-calorie version. Read more
Mtn Dew releases cans featuring face of Russell Westbrook October 14, 2015 Mtn Dew has unveiled a new line of limited-edition can designs featuring the face of basketball player Russell Westbrook. Read more
Sprite participates in ‘Uncontainable Game’ February 27, 2012 Sprite is shining a spotlight on undiscovered basketball talent and celebrating players’ expressive moves by participating in the Sprite Uncontainable... Read more
Coke launches US Olympic campaign May 12, 2008 As political controversy continues to swirl around the Beijing Olympics, Coca-Cola North America is launching a major promotional campaign focused on... Read more
