The new drink combines the taste of traditional Sprite with a splash of cherry and orange flavour.
The flavour formulation, packaging graphics and product name of Sprite 6 Mix were co-developed with James and Coca-Cola ‘to reflect his style and taste preferences’.
“LeBron James is the perfect partner to bring our fans new product innovation,” said Kimberly Paige, associate vice president, Sprite Brands, Coca-Cola North America. “We’ve enjoyed an amazing relationship with LeBron since he entered the NBA in 2003, and we’re proud to have him contribute to Sprite in a meaningful way that we know will excite Sprite lovers and his fans.”
Sprite 6 Mix by LeBron James will appear on US store shelves for a limited time. It will be available in 20oz bottles and 19.2oz cans, and will be sold in convenience retail and value stores.
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