Just over half (56%) of the population admit they drink once a week or more however, when the sunshine comes out, it seems that our drinking habits change with nearly three in 10 Brits (27%) confessing they drink more during the warmer months.
The top five reasons why people claim to drink more in the warmer months are:
Opinium’s Desk Research Team has calculated that warmer weather sees the country consume an extra 333 million pints of beer and 67 million more litres of wine which equates to Brits spending an additional £512m on beer and an extra £849m on wine when the sun comes out.
Opinium Research discovered that only 6% of Brits drink alcohol to get drunk and there is a wide range of reasons why alcohol is enjoyed in the UK. A quarter (26%) drink to compliment food, a fifth (21%) drink to relieve tension and just over a third (36%) simply like the taste.
Source: Opinium Research
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