2 Sisters Food Group CEO Ronald Kers.
New 2 Sisters Food Group CEO Ronald Kers said the firm aims to “capitalise on global trends” as he spells out his vision for the future of the company.
Kers, who was named as CEO in May, also revealed that the company will merge its UK poultry and added value divisions.
Current UK poultry managing director Keith Packer will lead the merged divisions, with operational support from director Antonio Boparan, who will also head up subsidiary Amber Foods.
Kers said: “My vision is to build 2 Sisters into a leading international food business, trusted and respected by all stakeholders. We need to be passionate about creating delicious, great value food and be inspired by what we can achieve.
“The responsibility that comes with this means that we continuously need to set the bar higher and deliver for our customers, consumers and ourselves. The journey to create this future has started.”
He added: “2 Sisters can capitalise on global trends that can take us to the next level. Poultry is a growth market so fundamentally attractive. Consumers are also increasingly looking for healthy, convenient and affordable food, and both our poultry and our non-poultry businesses deliver this.
“The rise of retailer own brands is another big opportunity. These are becoming the biggest brand in the world and if we can use our scale and expertise, we can stay ahead of our competitors and succeed in the longer term.”
The ‘framework for success’ plan comes just months after Kepak Group bought 2 Sisters’ red meat unit from Boparan Holdings, as 2 Sisters aims to restructure its operations following a tumultuous year.
Last September, the company was implicated in a food hygiene scandal following an investigation by The Guardian and ITV.
After the scandal, 2 Sisters Food Group CEO Ranjit Singh Boparan stepped down from his role to become the president of 2 Sisters’ parent company Boparan Holdings.
Ronald Kers added: “Clearly we are undergoing a period of rapid change and I do know that sometimes the pace of change can be unsettling. However, we need a laser-like focus on doing things differently, and with discipline, we can achieve our goals to turnaround our core business, set it up for future profitable growth and strengthen our balance sheet.”
© FoodBev Media Ltd 2022
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