Brecon Mineral Waters, Iceni Waters, Isklar AS and Ty Nant have joined Danone, Highland Spring, Nestlé Waters and Waterbrands to confirm the organisation’s growing importance to the bottled water industry.
Since its consumer launch in April 2009, the NHC has promoted the health and hydration benefits of drinking water, emphasising the role that a good hydration habit can play in supporting a healthier lifestyle, reducing liquid calorie intake and helping to address potential health issues related to excessive sugary drinks consumption in the UK.
So far this year the NHC has:
Recent media announcements have supported this strategic NHC decision to direct the bottled water debate towards health. A British Nutrition Foundation Health & Hydration Review published in March advised that water was the only fluid of which consumers should “drink plenty”, while a study from King’s College London indicated that hydration using water helped brain function.
Source: Natural Hydration Council
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