They have visited a total of more than 350,000 homes in their neighbourhoods to explain to consumers that Campina milk is locally produced and comes from Dutch cows that spend much of the year grazing outdoors.
The farmers were supported by 135 towns and villages by most of FrieslandCampina’s office and production staff.
The farmers gave householders a free ‘special edition’ of a 1-litre carton of semi-skimmed milk. Campina also has something new for shoppers who want to trace the origin of the milk they’ve bought in the supermarket.
You can now find out exactly which farms Campina milk and buttermilk come from, just as you already can with Campina Boerenland products. Consumers enter the code on the packaging here.
Bas van den Berg, MD of FrieslandCampina Branded Netherlands/Belgium, said: “We’re managing the entire chain from grass to glass.
“Our dairy farmers can’t wait to communicate their pride, passion and professionalism to their local communities.
“On 9 April, many of these farmers welcomed a total of 100,000 consumers during the Campina Open Farm Days. Now they’re going out themselves to tell their story to consumers. It’s a great way to demonstrate the link between the grazing cow and the carton of milk in your fridge.”
Source: FrieslandCampina
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