7-Eleven Inc has launched its 7-Election Presidential Coffee Cup Poll. Unashamedly billed as ‘unofficial and unscientific’, 7-Election is inviting customers to vote through choosing specially marked coffee cups: blue for President Barack Obama and red for Mitt Romney.
7-Eleven’s regular cups are also available for undecided customers, or those who would rather not disclose their presidential preference. The red or blue cups are registered automatically at point of sale and national and state results are posted online daily.
“Each day, almost seven million Americans visit our neighbourhood stores on their way to work, after school or while they’re out and about,” said 7-Eleven president and CEO, Joe DePinto. “Around a million of those purchase a cup of 7-Eleven coffee. While we have never billed 7-Election as scientific or statistically valid, it’s astounding just how accurate this simple count-the-cups poll has been, election after election. We have had a lot of fun with it, and I hope we have encouraged people how important it is to vote in the real election.”
Source: Dallas Observer/7-Eleven
Bill is group editorial director of FoodBev Media and editor of Water Innovation magazine.
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