The drinks, served in special birthday cups while supplies last, will be accompanied by ‘Slurpee-brations’ and 7-Eleven birthday parties to be held around the country with music, entertainment, prizes and food sampling, according to the company.
“7-Eleven Day has become so popular that people mark it as a recurring event on their calendars,” Stefanie Olson, 7-Eleven brand manager for Slurpee and Big Gulp beverages, said in a statement. “Some people forget that it’s 11 July or 7-Eleven Day. They just know it as free Slurpee day. It’s a great way to create a party atmosphere at our stores. Everyone wants to celebrate!”
The convenience store chain has celebrated its birthday with free Slurpee drinks since its 75th anniversary celebration in 2002, and July is the month with the highest Slurpee sales for the chain.
7-Eleven traces its roots to 1927, when a Southland Ice Co employee started selling bread, milk and eggs from an ice dock as a convenience for his customers.
Source: 7-Eleven
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