The first speaker was Fabio degli Esposti, international business unit director for Italy’s Sanpellegrino SpA, whose presentation was called: San Pellegrino – The essence of Italy?.
Discussing the relaunch of an iconic regional brand was Vladimir Ashurov, chief executive officer of IDS Borjomi from Ukraine.?
Closing the session before a Q&A panel and a hydration break, Christiaan Huynen, global marketing director of Cartils, Netherlands, presented Communicating brand values through iconic brand design.?
I opened the second session myself with a presentation called Global trends and innovations in flavoured and functional waters.
?Luis Prata, water business unit director of Portugal’s Sociedade Central de Cervejas y Bebidas SA, then presented Luso – healthy generations.?
Bill Sipper, managing partner of US-based Cascadia Managing Brands LLC, then looked at the enhanced opportunity.
Following a question and discussion panel, the delegates then enjoyed lunch. ??The event closed with two workshop sessions. The first was by Edward Garner, communications director for Kantar Worldpanel, on What consumers are looking for in Latin America and worldwide.
The second was given by Andres Padilla, director – Latin America for Zenith International, on Flavoured and functional water market trends worldwide.?
Interview by Bill Bruce. Bill is group editorial director of FoodBev Media. You can contact him here.
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