The research found that families are making sacrifices this year in order to cope with the additional outlay of spend over the festive break.
Over a third of families will be consciously cutting back on presents (36%), 19% will be leaving empty stockings for their partners and a fifth of families will cutting back on the obligatory Christmas treats such as chocolate boxes and biscuits, in a bid to cut their festive outgoings.
The average British household will fork out £48.30 on the Christmas Day spread as well as another £47 on drinks during the Christmas period.
44% will use promotions, deals and vouchers, 32% will religiously stick to a prepared shopping list to keep them on course and almost half (47%) will aim to only buy what they need.
Source: Morrisons
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