The facility has been designed to efficiently process up to 60 million litres of fresh milk a year, supplied by specialist ‘a2’ certified dairy herds in Australia.
A2 Corporation chief executive officer Geoffrey Babidge said ‘a2’ brand milk continues to be the fastest growing premium dairy milk brand in Australia. “Consumer acceptance of ‘a2’ brand milk as easy to digest and with other potential benefits has been achieved against a background of competitive price pressure for standard milk. Sales of ‘a2’ brand fresh milk have increased in excess of 45% over the last 12 months and now represents almost 6% share by value of fresh milk sales in the Australian supermarket channel.”
The facility is one element in A2 Corporation’s ambitious strategy to develop ‘a2’ as a global dairy brand. In coming months the company will accomplish another milestone with the launch of ‘a2’ brand milk to consumers in the UK in association with Britain’s largest fresh milk processor and distributor, Robert Wiseman Dairies.
Source: A2 Corporation
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