AB InBev has announced it has acquired Australian brewery 4 Pines as it aims to boost production of the brand and expand abroad.
As part of the deal, 4 Pines’ brewing facility in Brookvale, north of Sydney, will increase its capacity. Its current range of beers will remain and plans are already underway for national and global expansion of its products.
The purchase will complement AB InBev’s Carlton & United Breweries business in Australia, which includes brands such Victoria Bitter and Carlton Draft.
The 4 Pines team will be unchanged and management will remain in place to help grow the business.
President of AB InBev’s Asia Pacific South zone Jan Craps said 4 Pines make some of the ‘world’s best beers’ in an innovative way.
“Anyone who knows Jaron and the 4 Pines team know they do things differently, which is why we were so interested in teaming up with them,” he said.
“4 Pines is a truly innovative business with a great range of beers, talented people and a genuine, values-driven culture which is incredibly important to us.”
“We will support their ambitious plans for the future, using our expertise and capability to help them get their exceptional beer to more people in Australia and globally.”
4 Pines co-founder Jaron Mitchell added: “When AB InBev first approached I was sceptical and didn’t think much more of it than an opportunity to nab some grand final tickets. We’ve spent the last 10 years building a business with ideals that have worked for us so far and we weren’t willing to compromise on anything. And we haven’t.
“Our purpose has always been to restore the fun in people’s lives and forever challenge what the world imagines business should be. So we will keep doing what we’ve always done, except now we are able to realise our long-term goals even sooner and immediately roll out some plans that are seriously epic.”
© FoodBev Media Ltd 2020
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