Aero Heavenly, part of the UK fresh dairy products venture Lactalis Nestlé, will make its television debut today as part of a new campaign.
Airing during some of the UK’s most popular TV programmes, the company aims to emphasise the ‘emotional benefits’ of Aero Heavenly through the light-hearted ad.
The product was launched in April and is available in two flavours: milk chocolate and salted caramel, with three servings per pot.
Collaborating with agency Ogilvy Barcelona, the advert centres on a female protagonist eating an Aero Heavenly and appearing to be propelled forward without touching the floor.
The scene cuts to the woman’s partner sitting alone on the sofa, before he reaches up into the air and grasps onto one of her legs, anchoring the woman down from above as the line ‘you’ll feel like you’re in heaven’ is narrated.
Francois Boulard, senior brand manager at Lactalis Nestlé Chilled Dairy, said: “We’re delighted to see Aero Heavenly make its TV debut with a creative which continues to reinforce its light texture and playful disposition.
“With significant growth in consumer interest surrounding treats for after-dinner sharing, it was key for us to communicate that Aero Heavenly brings something truly revolutionary to the chilled desserts aisle through the combination of textures and sharing nature of the product, reinforcing the enticingly emotive experience that a spoon of Aero Heavenly delivers for consumers.”
Ogivy Barcelona executive creative director Camil Roca said: “The TVC perfectly brings to life the lighter than air feeling that represents both the physicality of the mousse itself, but also the emotional aspect of feeling that you are in heaven when consuming Aero Heavenly.
“We were thrilled to be involved with this project and it was great to bring the many facets of this truly innovative product to life in our creative for the ad.”
Aero Heavenly is sold in the UK with a recommended retail price of £1.79 for a 170g pot.
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