Afghan factory signs multi-million pound deal with UK juice company

Pomegreat, the UK’s leading pomegranate juice business and Omaid Bahir, a Kabul-based factory producing pomegranate concentrate, has signed a multi-million pound supply agreement.

Under the terms of the agreement Omaid Bahir will supply pomegranate concentrate to support Pomegreat’s UK juice production operations. Pomegreat supplies all major supermarket chains in the UK and its juice is consumed by millions of UK households.

The signing coincided with the London Conference on Afghanistan which was co-hosted by the governments of the UK and Afghanistan. On the agenda at the talks were ways in which the international business community could support the Afghan economy.

The Conference provided a platform for the government of Afghanistan to set out its vision for reform and for the international community to demonstrate enduring solidarity and support for Afghanistan.

Adam Pritchard, CEO of Pomegreat, said: “I am delighted to be making this commitment at this pivotal time for Afghanistan. Pomegranates are ancient fruit with widely-documented health benefits. By placing this deal with Omaid Bahir I hope to contribute in turn to the health of the Afghan economy.”