AFS has focused on providing connected solutions to manufacturers, brokers, distributors and operators. The acquisitions of Answers and Synectics improve the management of trade promotions and claims and enable AFS to effectively service retail and food service CPG customers, the company said.
Kurien Jacob, CEO of AFS Technologies, said: “With these acquisitions, AFS is in a unique position to be the only company that provides full cycle TPM solutions to manufacturers who service both retail and food service channels, while servicing brokers, distributors and operators.
“The addition of Answers’ ContractPro application will not only increase our strength in the manufacturers’ claim settlement area, but also provide us with an attractive product aimed at the operator segment. Synectics provides expertise into the CPG retail arena and trade Promotion optimisation.”
Madison Park Group represented AFS in both transactions.
Source: AFS Technologies
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