In line with Agthia’s business diversification strategy, the partnership with Yoplait Group represents Agthia’s entry strategy into the dairy segment with a leading global partner through a manufacturing and distribution franchise agreement.
Agthia will commence manufacturing and distribution of Yoplait branded products by the end of 2011, joining Yoplait’s network of franchised partners like General Mills in the US, National Foods in Australia, Ultima Foods in Canada, and Bing Grae Co in Korea, who have been manufacturing and distributing Yoplait branded products.
Yoplait is the number two brand worldwide in the fresh dairy product category, with a number one position in key markets such as the US and Australia, and a number two position in France, Canada, Korea, and Ireland. Through its franchise system, over the past 40 years, Yoplait has developed the brand globally with well-established local partners. Yoplait branded products are currently marketed in over 75 countries.
HE Rashed Mubarak Al Hajeri, chairman of the Agthia Board, said: “With the goal of becoming UAE’s leading food and beverage company, we believe Agthia’s entry into the dairy business category is in line with its expansion and diversification strategy. We’re happy to welcome the global brand of Yoplait to the Agthia Group as well as to Abu Dhabi and the region.”
Source: Agthia Group
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