Jorge Lopez Doriga, chief marketing officer of Big Cola, said about 70% of the drink’s sales were currently in South America, while the remaining 30% were in Asia.
“We want to turn Asia towards a 70% contribution of Big Cola’s business in the next two years,” said Doriga, who was transferred to the Bangkok office five months ago along with the company’s marketing team.
Doriga said Big Cola had consolidated its growth in Asia by expanding into newly emerging markets.
“Thailand is a very important market for us,” he said. “It’s the first market in Asia we entered five years ago. Thailand, on the market side, is very creative. As a country with tremendous growth, Thailand is a hub for Asia.”
Ajegroup operates four factories for Big Cola in Asia, including one in Chon Buri province. The other three are in Ho Chi Minh City, Jakarta and Pune, a city near Mumbai in India.
The company entered three new markets last year: Indonesia, Vietnam and India. Doriga added that in India, Big Cola was currently sold only in Mumbai, though he expects to expand nationwide. In Indonesia, the company wants to expand Big Cola from only being sold in Jakarta to being available on more than 6,000 islands throughout the country. For Vietnam and Indonesia, it has been the No 3 brand in the market for the past six months and has seen 15% overall market growth.
Source: The Nation
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