In January 2012, Ajinomoto Co established Ajinomoto Afrique De L’ouest in Côte d’Ivoire and began sales of Aji-No-Moto in the domestic market. Initially, the company sold Aji-No-Moto as an imported finished product from West African Seasoning Co Limited of Nigeria. However, the establishment of the repacking plant has enabled the company to locally package bulk Aji-No-Moto imported from Ajinomoto Co do Brasil Indústria e Comércio Ltda to fit the needs of local consumers.
With this capability, the company is considering 11 countries in West Africa as a single area that includes the countries surrounding Côte d’Ivoire, among which trade is increasing, and will work to expand its operations in the area.
The company plans to extend its product line-up to flavour seasonings and processed food products in the future. It is targeting sales of approximately JPY 2.5bn in 2016.
© FoodBev Media Ltd 2024