Under the agreement, the two companies initially plan to focus on developing products that deliver benefits in the areas of weight management, sugar reduction and sodium reduction.
“The potential for synergy between Kellogg’s strong marketing and product development capabilities, combined with Ajinomoto’s excellence in basic and applied research, is unique and exciting,” said Masatoshi Ito Ajinomoto, president & CEO.
Ajinomoto is the sole distributor of Kellogg products in Japan.
Source: Ajinomoto Company
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