Amazon’s UK grocery launch comes about a week after the Seattle-based Internet company began offering fresh food and household products in Germany, the only other European market where it has launched a grocery site so far. Amazon already sells a similar array of supermarket items across the US.
The online retailer, which launched in the UK in 1998 as a bookseller, is offering 22,000 top grocery lines. As well as selling individual items the Amazon.co.uk Grocery store allows customers to save money by bulk-buying items such as nappies, washing powders, pasta, rice, herbs, cooking oils and spices. Goods on sale will also include a large selection of international and specialist items including organic, kosher, gluten free, sugar free and vegan ranges.
Shoppers will be able to use Amazon.co.uk’s delivery options including unlimited free one-day delivery for an annual membership fee of £49 with Amazon Prime, and free super saver delivery where each product automatically qualifies for free delivery within the UK. Customers will be able to shop via their computers or their smart phones. Alternatively, iPhone and iPod touch users can download the Amazon app.
Amazon’s launch of its UK grocery service came a day after Ocado announced a controversial share price target for its impending initial public offering that valued the business between £800 million and £1.1 billion.
Source: Wall Street Journal/Guardian/Daily Mail
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