Amcor launches new global brand

According to the company, the new brand enables customers, employees and suppliers globally to recognise and connect with Amcor.

In the statement, the company said: “Housed inside the Amcor ‘pod’ are the five core values – safety, integrity, teamwork, social responsibility and innovation – which lie at the heart of defining who we are and how we behave, and the five pillars of sustainability – environment, community, workplace, marketplace and economy ¬– which guide our commitment to responsible packaging.

Amcor managing director and CEO, Ken MacKenzie, said: “The brandmark and other symbols of our new identity reflect a new and progressive organisation of people dedicated to innovation and committed to sustainability.

“With more than 300 sites across 43 countries, a strong, unified brand across all our operations and geographies is an important part of our future. As we grow and create industry leading benchmarks in packaging, our brand will represent and support our messages, relationships and reputation. The new brand will be rolled out progressively over the coming months”.

Source: Amcor