Packaging manufacturer Amcor has pledged to make its entire range of packaging recyclable or reusable by 2025.
Amcor’s commitment makes it the first major packaging brand to make this pledge, though the announcement follows similar commitments from major brands such as Coca-Cola, McDonald’s and Evian.
The company will collaborate with customers, suppliers, governments and NGOs in order to develop and provide new eco-friendly packaging solutions.
Ron Delia, Amcor’s chief executive officer said: “Our aspiration is to be the leading global packaging company.
“That means winning on behalf of the environment, customers, consumers, shareholders and our people at the same time, in ways that differentiate Amcor and generate growth.”
Amcor collaborated with the Ellen MacArthur Foundation (EMF) in order to make this pledge.
The EMF’s core aim is to create a ‘circular economy’, in which plastics are consistently reused rather than disposed of in damaging ways.
Rob Opsomer, head of EMF’s Systemic Initiatives said: “Amcor being the first global packaging company to commit to working toward 100% recyclable or reusable packaging by 2025 is an important milestone towards creating a circular economy for plastics.
“The company’s commitment and expertise will be instrumental in supporting the growing group of brands and retailers that have set similar targets for themselves.”
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Early bird deadline 11 June – enter now!