The survey was conducted by Don Francisco’s Coffee, whose ‘Inspiration Index’ asked respondents to rate their level of inspiration on a scale of 0 (‘not at all inspired’) to 100 (‘extremely inspired’). Americans scored an average of 66, indicating they generally feel inspired. Coffee drinkers came out top as the most inspired.
The survey polled more than 1,000 Americans nationwide and found that those who scored high on the inspiration index cited taking a coffee break as one of their most inspiring activities.
Although 40% of those surveyed cited coffee breaks as an inspiring moment, relaxing alone (78%), walking or exercising (73%) and hanging out with family and friends (66%) topped the list. Even driving (56%) seems to provide inspiration for some.
That said, coffee drinkers certainly feel passion for the beverage – and the inspiration it engenders – four out of 10 would be willing to give up alcoholic beverages, chocolate and going to the movies rather than part with their coffee. Respondents were least likely to give up their car, job or sex for the beverage.
According to Leonor Gavina-Valls, vice president of marketing at F Gavina & Sons Inc, the survey results are a reflection of the vision and values the family-owned company has forged during its 130-year history: “At Don Francisco’s Coffee, we, too, take great inspiration from our enduring family legacy and the customers we have served for generations. With this survey, we hope to gain better insight into what motivates and inspires Americans, and in doing so, continue to evolve our brand so that it always represents those ideals.”
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